Privacy Policy

    Last updated: October 1, 2026

    1. Who We Are

    The Trust Dad is operated by I.T.H. Law, PLLC d/b/a The Trust Dad ("we," "us," or "our"), an estate planning law firm. Our website is thetrustdad.com. If you have questions about this policy, contact us at contact@thetrustdad.com.

    2. Information We Collect

    Information you provide directly:

    • Name, email address, phone number, and mailing address (when you contact us, schedule a consultation, or create an account), and the state you live in (when you sign up for the Family Roadmap).
    • Payment information processed securely through our payment processor (we do not store card numbers).
    • Interview questions you select or record as part of the Trust Dad Legacy Interview feature.

    Trust Dad Inventory and Assessment:

    When you complete the Trust Dad Inventory and Assessment — our secure multi-step estate planning intake — we collect detailed personal, family, and financial information necessary to prepare your estate plan, including:

    • Household and marital information (household type, marriage date and place).
    • Children's and dependents' names, dates of birth, and related guardianship preferences.
    • Real property and personal property you own.
    • Financial accounts, retirement plans, and beneficiary designations.
    • Life insurance policies and named beneficiaries.
    • Other assets and their estimated values.
    • Names and contact information of your financial advisors and other professionals.
    • Primary, alternate, and charitable beneficiaries for your estate.
    • Your estate planning goals and priorities.
    • Copies of existing estate planning documents you choose to upload.

    This information is among the most sensitive we collect. If you are our client, you provide it to us to obtain legal services, so it is protected by the attorney-client privilege and by our professional duty of confidentiality once we receive it, subject in each case to limited exceptions. What you enter in the Family Roadmap is not given to us to obtain legal services and is not protected by attorney-client privilege. If you later schedule a planning session and your inventory opens to our office, we treat it with the confidentiality we owe anyone who consults us about legal services, and what you give us from then on to prepare for your session may also be protected by attorney-client privilege. Whether it is depends on the circumstances: information you wrote before contacting us, or have shared with other people (for example through the Family Roadmap), may not be protected.

    Information collected automatically:

    • Standard server logs: IP address, browser type, pages visited, and referring URL.
    • Cookies and similar tracking technologies (see Section 8).

    Information from third parties:

    • Zoom meeting data (meeting ID, join/leave times, and cloud recordings) when you participate in a Trust Dad Legacy Interview. Zoom's privacy practices are governed by Zoom's Privacy Policy.

    3. How We Use Your Information

    • To provide estate planning legal services and fulfill our engagement agreement with you.
    • If you are our client, to review and analyze your Trust Dad Inventory and Assessment responses in order to prepare wills, trusts, and related estate planning documents tailored to your situation.
    • To run the Family Roadmap: to keep what you enter, show it to you and to the people you share it with, send the Roadmap emails, and work out from your own entries whether a call with a lawyer may help you (see “The Family Roadmap” below).
    • To schedule, host, and record Trust Dad Legacy Interviews on Zoom and store recordings securely for your family's access.
    • To send appointment reminders, onboarding emails, and service-related communications.
    • To process payments for our services.
    • To improve our website, products, and client experience.
    • To comply with legal and professional obligations applicable to an attorney-client relationship.

    We do not sell your personal information to third parties.

    4. Attorney-Client Privilege

    Information shared with us in the context of legal representation is protected by the attorney-client privilege and our professional duty of confidentiality under the rules of professional conduct. We will not disclose such information except as required by law or with your informed consent.

    5. The Family Roadmap

    The Family Roadmap. The Family Roadmap is a free tool for organizing your family’s information. It is not legal services, and using it does not make you a client of The Trust Dad.

    Who this section is for. This section applies if you signed up for the Family Roadmap yourself. If you were already our client when you started using it, see “If you were already our client” at the end of this section.

    What our staff can see. Your name, email address and state; the date you signed up; how many of the Roadmap’s steps you have started; and whether your own entries show any of four things: a child under 18, a home you own, more than $100,000 outside retirement accounts and life insurance, or a business you own. We see yes or no for each, never the entries themselves.

    What our staff cannot see. Our staff cannot open what you enter in your Family Roadmap through the app. If you schedule a planning session with us, your inventory opens to our office before that session, and we tell you when that happens. Everything else stays private: your letters, funeral wishes, recordings, documents checklist, online accounts and the people you listed. There is no way to share them with us. This stays true if you later become our client.

    Who else can see it. Only the people you choose to share it with. Each of them gets their own link and must enter a code we email to them each time. You are told each time one of them opens it, and you can remove their access at any time.

    What we ask you not to store. Passwords, passcodes, PINs, recovery phrases and full account or card numbers. The Roadmap records where these are kept, not what they are, and it refuses entries that look like one.

    Automated processing. What you enter in your Family Roadmap is not sent to any artificial intelligence service.

    Email. Everyone who signs up is emailed a short series of tips for finishing their Roadmap, and once a year a reminder to look it over. If you live in New York or Connecticut and your own entries suggest a conversation with a lawyer might help, we may also email you about a free call. If you tick the box at signup, we send you our weekly newsletter. You can stop each of these: the tips, the emails about a call and the newsletter each have an unsubscribe link, and unsubscribing stops all three; the yearly reminder can be turned off on your Roadmap’s first screen.

    People you name to tell us of your passing. If you name someone who can tell us you have passed away, we keep their name and email address to send them their own link and, when they use it, a code. When someone tells us, we email you (and text you, if you agreed to texts) so you can stop it if it is a mistake. We do not check these reports. A report does not change anything except releasing what you set to open after your passing.

    Records we must keep. Rules that govern lawyers’ advertising require us to keep, for three years, a list of the names and email addresses of people to whom we sent certain emails inviting them to book a call. If you delete your account, everything you entered in your Roadmap is deleted, but your name and email address remain on that list until the three years have passed.

    Deleting your account. You can delete your account from Settings. Doing so deletes your Family Roadmap and ends every link you shared.

    If you were already our client. Your inventory, the recordings you make yourself and the people you list are part of your client file, as described earlier in this policy. Your letters, written answers, funeral wishes, documents checklist and online accounts stay private to you, and our staff cannot see them.

    6. How We Share Your Information

    We share personal information only in the following circumstances:

    • Service providers: Trusted vendors who help us operate our platform and deliver your legal services. Today these are: Supabase (data hosting, authentication and file storage), Vercel (website hosting), Zoom (video meetings and interview recordings), DocuSign (electronic signature of your engagement letter, including your signature and its audit trail), Stripe (payment processing — we never receive your full card number), Resend (email delivery), Twilio (text message reminders, calling and voicemail), Google and Microsoft (connecting our calendars and firm mailbox so we can schedule with you), and, if you use our mobile app, Despia (the app itself) and OneSignal (push notifications). Each is contractually bound to protect your information and to use it only to provide these services to us.
    • Marketing tools that do not receive your information: We use OpenAI to help draft our own newsletter, and Meta and LinkedIn to publish our own posts. We do not send client information to any of them.
    • Legal requirements: When required by law, court order, or governmental authority.
    • Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections.

    7. Data Retention

    Your client file. We keep the documents, plan choices and signed instruments that make up your file for as long as required by applicable law and the rules of professional conduct in the states where we are admitted to practice (currently New York and Connecticut).

    Your Legacy Interview recordings. We do not put an expiry on them on purpose: you may have chosen to share a recording with someone only after your death, and a recording that expired first would defeat the reason you made it. A recording you made yourself stays until you delete it or delete your account. A recording of an interview we held with you is deleted only if you ask us in writing at contact@thetrustdad.com. After your death, we will not delete your recordings at anyone’s request, and we will carry out any instructions you gave us to share or release them.

    Records of people who have opted out. If you unsubscribe or ask us not to contact you, we keep a record of that indefinitely and do not delete it with other information. We keep it precisely so that your request is honored permanently.

    System logs. Our systems keep operational logs for about a week. They are used to diagnose faults, are readable only by our administrators and our hosting provider, and are never used to build a profile of you.

    8. Cookies

    We use essential cookies necessary for the site to function and, with your consent, analytics cookies to understand how visitors use our site. You can control cookie preferences through your browser settings. We do not use advertising or cross-site tracking cookies.

    9. Camera and Microphone

    If you record a Legacy Interview yourself, or join a meeting with us by video, your browser or device will ask your permission to use your camera and microphone. We only ask when you start that activity, you can decline, and declining does not affect any other part of your plan.

    10. Your Rights

    Depending on your location, you may have the right to:

    • Access the personal information we hold about you.
    • Request correction of inaccurate information.
    • Request deletion of your personal information (subject to legal retention obligations).
    • Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
    • California residents may have additional rights under the California Consumer Privacy Act (CCPA). Contact us to exercise these rights.

    To exercise any of these rights, email us at contact@thetrustdad.com. We will respond within 30 days.

    If you have an account, you can also request account closure or deletion directly from Account Settings. Requests subject to legal retention obligations are handled as described in Section 7.

    11. Data Security

    We implement industry-standard technical and organizational measures to protect your personal information, including TLS encryption in transit, encrypted storage, and access controls. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.

    12. Children's Privacy

    Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

    13. Changes to This Policy

    We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on this page with a new "Last updated" date. Continued use of our services after changes take effect constitutes acceptance of the revised policy.

    14. Contact Us

    I.T.H. Law, PLLC d/b/a The Trust Dad
    375 South End Ave, 3P
    New York, NY 10280
    contact@thetrustdad.com
    (646) 718-0895